Whether you have a brick and mortar store, or live in a virtual world with no physical assets, your business can thrive online. Many businesses have taken this route and many more have struggled to create a presence for their business. The Internet is both a blessing and a curse for anyone who decides to venture into eCommerce. The Internet creates a larger market, but it also brings a whole new set of challenges.
E-commerce can help your business generate revenue in many ways. They are simple steps to getting your business online, and a few tips to help you succeed.
Start your own E-commerce Store
You can start your own eCommerce website by utilizing an eCommerce template. These are easy to use WordPress based sites that are extremely easy to customize and provide the basis of your eCommerce store. You could also have a shopping cart built into the site, however this is rarely necessary in a WordPress based eCommerce website.
Customizing a WordPress Ecommerce Website
If you have a business, it is important that you customize your WordPress eCommerce website. Customizing the look and feel of your eCommerce website is extremely important and can have a dramatic effect on your profits. The look and feel of your site can be set with a simple command within WordPress, known as “Themes”. Themes are simply collections of CSS stylesheets that can be added to a WordPress site to change the color schemes, themes, skins, backgrounds, etc. These are simply added stylesheets that can be changed to change the overall appearance of your site.
Other stylesheets are known as “Colors”. Colors are simply another addition stylesheets that can be added to change the overall color scheme of your eCommerce website.
Once you have finished adding your stylesheets, go to your Administration area in the top navigation. You can then change some of the options for your store, including which currencies are available, and which countries are allowed.
The currency selector allows you to select countries in the left navigation, and currency input allows you to enter information that decides which currency is used by default.
Customizing the look of your site and your currency selector, and then selecting the currency type, and then clicking apply, will change the appearance of your site based on the entered information. This is necessary in order to get the appearance of your site appropriate to the country or country block where it is being done.
Check out the Administration area of your eCommerce website and select the “Customize Look” section. Here you can select a background for your home page and change some of the icons, including the email sign in and the cart.
Once you have added and changed the above items you are ready to upload your first product
The first step is uploading your products to your website. There are various ways to upload your products. You can upload manually to a directory, you can upload a folder containing hundreds of products (this is what I do with each new site I work on), you can upload a database with hundreds of products, you can create a product with WordPress, or you can create a product with the shopping plugin. If you use the database approach or the product with WordPress, your products will be saved with the date of last update, which is a problem when you want to make changes.
We’ll go more into what each of these options mean in a second. First, we’re going to go over what a product file is and what it does. Then we’ll go over how to create a product. Lastly we’ll go over how to upload your product.
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