The arrival of 2021 has seen Burger King go out with the old and in with the brand-new. Right now, the most obvious change is its brand-new logo. Throughout the year, it’s also due to revitalize uniforms and product packaging together with its signage, marketing, and marketing. Based upon its logo expose, the brand name could be headed for a winning year.A brief
history of Hamburger King logos
Burger King initially started as Insta Burger King. Their original logo design was their name in black, topped by what looked like a sun in gray and black. This lasted one year (1953-1954). They then changed to utilizing simply their name in black. This lasted from 1954 to 1957.
In 1957, Hamburger King introduced color and complexity. Their logo became a king sitting on top of a hamburger, sitting on top of a banner with their name and the slogan “HOME OF THE WHOPPER”. This lasted from 1957 to 1969.
In 1969, they presented a new logo with their name “sandwiched” inside a bun. This basically lasted from 1969 to 1999 although the coloring was touched up in 1994. The dawn of the brand-new millennium prompted Hamburger King to update its logo design. The “whopper” style remained, but it was tilted slightly and surrounded by a blue crescent.Its “2021” logo style
is basically a go back to the 1969-1999 logo. It’s been streamlined and updated somewhat, however that is actually all.New 2021 Hamburger Kink Logo Its “2021 “logo style is essentially a
go back to the 1969-1999 logo
. It’s been streamlined and updated a little, but that is really all.A masterclass in flat logo style There are 3 main reasons the brand-new logo is a masterclass in flat logo style. Firstly, it’s simple. One of the very first
lessons a logo design designer learns is that less is more in logo design. The less you try to pack into a logo design, the much easier it is for audiences to absorb it quickly. This is particularly crucial in today’s busy world.Secondly, it returns on brand. Just getting rid of the blue crescent would have improved the logo design. Blue is discovered in the natural world, but it
is not likely to be related to wholesome food. Switching out the generic yellow circle for a whopper bun makes it clear that the logo design associates with a food business.Reorientating the text makes it simpler to scan quickly. What’s more, the font style gives a picture of thick, rich juiciness. It conveys the message that this is precisely what you can expect from a Burger King burger.Thirdly, it works
across a variety of media. Burger King requires a logo that looks as good on crumpled packaging as it does on Instagram. This indicates that vibrant is lovely. You desire chunky shapes, thick text, and bright colors.The power
of familiarity All the previous remarks might apply to any logo. There is, however, one extra reason why the brand-new Hamburger King logo design is a winner. It links back to Burger King’s a lot of established logo. Familiarity can be an effective
tool. It’s one McDonald’s uses regularly( and efficiently). The new logo may enable Burger King to take a leaf out of its arch-rival’s playbook.