Retail businesses today deal with large difficulties in delivering the fast, trusted, 24×7 omnichannel experience that users are requesting. And those individuals will not wait for you to get it right: 53% of mobile website visitors will absolutely leave a web page that takes more than 3 seconds to load.
Optimal load times for peak conversions varied from 1.8 to 2.7 seconds throughout device types.
- On Desktop, Pages that loaded in 1.8 seconds experienced the highest possible conversion price (12.8%).
- On Mobile, Pages that loaded in 2.7 seconds experienced the Highest Conversion Rate (3.3%).
- On Tablet Computers, pages that loaded in 1.9 secs experienced the highest possible conversion price (7.2%).
While mobile users delayed in all metrics, it is very important to note that user expectations are still quite high: 2.7 second load times are difficult to achieve on mobile, however this is what customers anticipate.
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